KELLY RUSSELL
OVERVIEW
Mobile-first microlearning developed for Realtor as an offering to clients new to home-buying process. Focused on tips that provide a smooth search and purchasing experience for both homebuyer and agent. Crafted using PowerPoint and Articulate Storyline. Features custom animations and an interactive menu.
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Audience: First-time homebuyers and new clients.
Contribution: Full instructional design and learning experience development lifecycle.
Tools Used: Articulate Storyline 360, Canva, Google Cloud, PowerPoint, Storyset.
FEATURES
NEEDS ANALYSIS
The goal for this microlearning was two-fold: to help the client streamline the homebuying process for her customers in a fun, tactful way and, in turn, eliminate some of her most common job-related headaches.
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The client serves customers from a range of backgrounds in a metropolitan suburb in the Southeastern United States, many of them busy young professionals new to the homebuying process. The real estate market in recent years has been extremely competitive--we hoped to give her customers a leg-up with this quick, easily-accessible microlearning. Designed for mobile first, the client can text a link to new clients or add a QR code to her business card and other brand materials.
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The client also acted as SME during this process and provided most of the copy for the bite-sized tips based on her professional experience. She was very pleased with the finished product and has requested another deliverable for home-sellers, as well.
VISUAL DESIGN
The over-arching theme for this microlearning was 'fun and engaging'. I wanted to develop a course that was informative and straightforward without feeling intimidating. The home-buying process can be incredibly overwhelming, so I lightened the content with approachable characters, eye-catching animations, and a bright color scheme.
I developed two different animated openings but ultimately decided on the simpler of the two. While I wanted the microlearning to be entertaining, the plane and banner felt borderline unprofessional or geared more toward a much younger audience.
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The circular interactive menu was created using motion path animations, triggers, and layers in articulate. Each menu button leads to one of the five tips provided by the client-SME. The final 'Sold' button is set to disabled until the viewer has visited each of the five tip layers and leads to the client's contact information, including a direct mailto link.
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Ensuring that the animations and transitions on each slide would reoccur after each visit to and from the tip layers was a fun exercise in problem-solving.
Please click the button below to view a demo of the final product. It may take a moment to load, depending on the speed of your internet connection.